Gareth Cliff, etc, and the recent social media
storm.
What
does Social Media mean?
Wikipedia defines Social
media
as "interactive platforms via which individuals and communities create and
share user-generated content”. Essentially, people interact with each other
through Facebook or Twitter (and other networking platforms) and convert text communications into active dialog.
Social networking is pervasive and ubiquitous.
Facebook has over 1 billion, and Twitter some 595 million users.
Employees’
Use of Social Networks
Facebook
(and other social media) users connect with their “friends” and hundreds or
thousands of people view posts or read tweets.
The problem
is that your employees may innocently or deliberately post communications
concerning their fellow employees, your business practices or even confidential
information about your business.
Whether
their intention is innocent or malicious, the information may be read by a
rival business. The potential risk is obvious.
Policy
There are many labour cases which
confirm the fairness of dismissals of employees who made disparaging comments
about their employers or colleagues on social media. Rather than take evasive action,
employers should be proactive about preventing employees from making
inappropriate remarks on social media even if the remark is not related to his
or her employment.
Rather than
having to resort to disciplinary action, after the event, it is far better to
have a social media policy in place, which your employees know about and must
adhere to, or face the consequences. You really need to emphasise the confidentiality
obligations of employees, to minimise business risk and exposure to claims for,
say defamation, if, for example, an employee posts a racist or untrue remark
that thousands read.
You
need to educate your staff and control risks. It is essential to revisit your
employment contracts, dealing with such things as whether or not you allow the
use of social media in the first place and, if so, what may or may not be
communicated.
Ask your attorney to devise a social
media policy for your company.