Telemarketers constantly inundate me with calls. Is this an offence?
The Protection of Personal Information Act (POPIA) doesn’t
protect you from marketers who contact you telephonically unless you explicitly
tell them to stop calling you.
Section
69 of POPIA deals with processing your personal information without your
consent. You must consent to direct marketing using any form of electronic
communication. The section mentions automatic calling machines (a machine that can
do automated calls without human intervention), facsimile machines, SMSs, or
e-mail.
“Electronic communication” is something transmitted over
electronic communications networks, stored in the network or the recipient’s
equipment (such as a text, a voice, a sound, or an image).
The section does not explicitly include phone marketing in its
definition of unsolicited electronic communication. A telephone is not an
electronic communications device.
So, telemarketers may call you and ask you to consent to the
call and the sales pitch. If you object, they may not contact you again.
If you want to bother, you can request the name of the
telemarketers and note their numbers. You can complain to their company or the Information Regulator of South Africa if they don’t stop calling you after you told them
telephonically.
Should
you object to further calls, any further processing of your information for
this purpose is a breach of the provisions of Section 69.